Industry Information : One Rep's Opinion


Evaluating Our Goals and Efforts
Allan Comport

Welcome to the redesigned web home of Shannon Associates. As we enter another year, it is a great time to evaluate our goals and efforts as well as our attitudes and beliefs. In our industry, I believe that there are great things happening and we are fortunate to be a part of an exciting time in illustration and visual problem solving.

Too often over the last two years, we have heard many in our industry talk about what's wrong with illustration, how things have really changed for the worse and even some have been ready to herald the end of illustration as a viable vocation. At Shannon Associates, we have instead chosen to spend a lot of time and energy thinking about how to adapt and adjust to the new illustration economy.

Adaptation to a shrinking industry is not our future; rather, our goal is transformation. There has never been such great access to potential art buyers. We have developed new ways of communicating our ideas and visions, while continuing to perfect and honor the traditional ones. The options for marketing have expanded and our choices are greater than ever before. We have been moving strongly toward affecting positive change industry wide in the arenas of contracts, rights, and usage. We have come together and opened avenues of communication with our peers like never before.

Our vision will become our reality. It is incumbent upon everyone working in illustration, illustrators and reps alike, to project our vision in a positive, healthy and vibrant way. It is a great time to be part of a great industry. Best wishes from all of us.




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